Stygia
Brand Intelligence
Field Intelligence Report
South-East Melbourne Retail Network Survey — April 2026
Prepared by Remi Schauder, Stygia Brand Intelligence
All findings are preliminary field observations only. No forensic product authentication has been conducted. 'Elevated IP Risk' means observations appear inconsistent with official licensing indicia — not a confirmed legal determination. Qualified legal advice is required before any enforcement action. This report does not constitute legal advice. Full disclaimer at Section 1.
| Section 1 | Disclaimer and Methodology |
| Section 2 | Executive Summary |
| Section 3 | Network Overview |
| Section 4 | Key Intelligence Findings |
| Section 5 | Westfield Fountain Gate — Priority Centre |
| Section 6 | Dandenong Square |
| Section 7 | Endeavour Hills Shopping Centre |
| Section 8 | Springvale Shopping Centre |
| Section 9 | Recommended Next Steps |
| Section 10 | Evidence Appendix — Field Photography |
All findings in this report are preliminary field observations only. No forensic product authentication has been conducted. The designation 'Elevated IP Risk' means observations appear inconsistent with official licensing indicia — it is not a confirmed legal determination of infringement or unlawful conduct. Qualified legal advice is required before any enforcement action. This report does not constitute legal advice. Stygia and its principals accept no liability for decisions made in reliance on its contents.
A structured physical retail audit was conducted on 10 April 2026 across four shopping centres in Melbourne's south-east corridor by Remi Schauder (Stygia), prepared for review by Merchantwise Group, the Australian licensing representative for K-Pop Demon Hunters (KDH), a Netflix original property.
The survey comprised: physical walk-through of casual and permanent retail tenancies; visual identification of products bearing KDH character likenesses, trademarks, or associated artwork; photographic evidence capture (60 images, 12 stalls); recording of pricing, product codes, packaging language, barcode prefixes, and compliance markings where visible; and observation of stall type, tenure type (permanent vs casual), and proximity to licensed anchor retailers. No products were purchased or removed. All observations are visual and conducted in publicly accessible retail areas.
| Classification | Meaning |
|---|---|
| Elevated IP Risk | Product bears KDH trademark, character likenesses, or associated artwork with no evidence of official licensing indicia visible during field observation. |
| Status Unconfirmed | Product warrants further investigation; insufficient evidence gathered at time of observation. |
All 59 findings carry an Elevated IP Risk classification. Confidence is High for 58 findings and Medium for one (EHC-04-001).
| Centre | Code | Suburb | Tier | Manager |
|---|---|---|---|---|
| Westfield Fountain Gate | FTG | Narre Warren | Super-Regional | Scentre Group |
| Dandenong Square | DND | Dandenong | Regional | Dandenong Square Pty Ltd |
| Endeavour Hills Shopping Centre | EHC | Endeavour Hills | Sub-Regional | Independent |
| Springvale Shopping Centre | SVSC | Springvale | Neighbourhood | Independent |
The following terms are specifically not used in this report: counterfeit, infringing, illegal, proof of infringement. All characterisations reflect field observations only. The absence of visible licensing indicia during a field observation does not, by itself, constitute confirmation of unlicensed activity. This report is a K-Pop Demon Hunters-specific extract from a broader multi-brand retail audit conducted on the same survey date. Finding and image identifiers are preserved from the original field record and may therefore appear non-sequential where non-KDH observations have been excluded from this report.
A structured field audit conducted on 10 April 2026 identified 59 product observations consistent with Elevated IP Risk across 12 retail stalls at four shopping centres in Melbourne's south-east. Every finding carries a stall-level risk designation of Critical or High and a classification confidence of High or Medium. No observations fell below Elevated IP Risk.
The pattern of activity is not consistent with opportunistic or isolated retail behaviour. Seven of twelve stalls are permanent retail stores — observed with KDH merchandise as an established component of their retail offer at the time of the survey. Five operate with dedicated KDH display infrastructure, including purpose-built shelving, illuminated display cabinets, printed price menus, and branded standup units.
Westfield Fountain Gate is the primary area of concern, accounting for six stalls and 43 of 59 total findings across two trading levels. This includes a permanent retail store (Lo Costa House & Party, FTG-04) with a dedicated five-shelf KDH merchandise aisle labelled 'AISLE 1', and a tobacconist/newsagent (TSG Tobacco Station, FTG-05) offering eleven distinct KDH product lines from an illuminated cabinet with a printed price menu. The two casual stalls at Fountain Gate — Sky Gifts (FTG-01) and Sky Gifts 2 (FTG-02) — share a single legal entity, Sky Gifts Pty Ltd (ABN 95 683 900 656), which holds two separate licensed stall positions within the same centre.
Supply chain markers observed across the network indicate structured international distribution, not domestic manufacture for the Australian market. Indicators span four distinct distribution groups:
One case of price inversion was documented at EHC-04: an unlicensed Huntrix pyjama top ($15.00) sold alongside KDH-branded pants ($10.00), producing a combined price of $25.00 — above the equivalent licensed Kmart KDH pyjama set retailing at $20.00. This weakens any characterisation of the observed products as low-cost market alternatives.
Product breadth spans 17 distinct categories including apparel, collectible figures, blind bags, stationery, electronics, party supplies, headwear, bags, water bottles, and lunch boxes. This range is consistent with a structured commercial supply relationship and a broad product offering. Markdown pricing at FTG-01 and FTG-02 (multiple product lines discounted from original ticket prices) indicates inventory has been present long enough to require clearance, supporting an inference of extended operation prior to the audit date.
| Centre | Code | Tier | Stalls | Findings | Highest Risk | Permanent Stores |
|---|---|---|---|---|---|---|
| Westfield Fountain Gate | FTG | Super-Regional | 6 | 43 | Critical | 4 of 6 |
| Dandenong Square | DND | Regional | 3 | 6 | Critical | 1 of 3 |
| Endeavour Hills Shopping Centre | EHC | Sub-Regional | 2 | 6 | Critical | 1 of 2 |
| Springvale Shopping Centre | SVSC | Neighbourhood | 1 | 4 | High | 1 of 1 |
| Total | 12 | 59 | Critical | 7 of 12 |
| Stall ID | Trading Name | Centre & Level | Type | Risk | Store Type | Operator (ABN) |
|---|---|---|---|---|---|---|
| FTG-01 | Sky Gifts | Westfield FTG — L1 | Casual | Critical | Casual stall | Sky Gifts Pty Ltd (95 683 900 656) |
| FTG-02 | Sky Gifts 2 | Westfield FTG — L1 | Casual | High | Casual stall | Sky Gifts Pty Ltd (95 683 900 656) |
| FTG-04 | Lo Costa House & Party | Westfield FTG — L2 | Permanent | Critical | Permanent | Not identified |
| FTG-05 | TSG Tobacco Station | Westfield FTG — L2 | Permanent | Critical | Permanent | TSG Group Unit Trust (11 746 942 142) |
| FTG-06 | The $2 Shop | Westfield FTG — L2 | Permanent | High | Permanent | Not identified |
| FTG-07 | Lo Costa Minimart | Westfield FTG — L1 | Permanent | High | Permanent | Not identified |
| DND-01 | CTC Dandenong | Dandenong Square — L3 | Casual | High | Casual stall | Not identified |
| DND-02 | Unnamed pop-up | Dandenong Square — L3 | Casual | High | Casual stall | Not identified |
| DND-09 | Supamart | Dandenong Square — L2 | Permanent | Critical | Permanent | Not identified |
| EHC-02 | Better Home | Endeavour Hills — L1 | Casual | High | Casual stall | Not identified |
| EHC-04 | Ana's Gift | Endeavour Hills — L1 | Permanent | Critical | Permanent | Not identified |
| SVSC-01 | Domiso | Springvale Shopping Centre — L1 | Permanent | High | Permanent | Domiso Pty Ltd (22 633 453 906) |
| Category | Findings | Key Stalls |
|---|---|---|
| Toy / Figure (Pop-style vinyl, fashion dolls, blister packs) | 19 | FTG-01, FTG-02, FTG-04, FTG-05, FTG-06, DND-02, DND-09, EHC-02 |
| Apparel (t-shirts, hoodies, pants, sleepwear) | 13 | FTG-01, FTG-02, FTG-05, FTG-06, DND-09, EHC-04 |
| Blind Bag / Blind Box | 6 | FTG-01, FTG-05, FTG-07, DND-09 |
| Stationery / Accessories (notebooks, stickers, combs, tins) | 8 | FTG-01, FTG-02, FTG-06, EHC-04, SVSC-01 |
| Bags (tote, backpack, pencil case) | 3 | FTG-05, EHC-04 |
| Party Supplies (plates, banners, balloons, cake toppers) | 2 | FTG-01, FTG-02 |
| Headwear (baseball caps) | 2 | FTG-07 |
| Water Bottle / Lunch Box | 3 | FTG-01, DND-01, SVSC-01 |
| Plush / Soft Doll | 2 | FTG-05 |
| Electronics (Bluetooth speaker, MP3 music product) | 1 | FTG-01 |
The most significant pattern identified across the network is the systematic use of alternative brand names to market products bearing KDH character likenesses while avoiding direct use of the registered KDH trademark. Eight distinct brand name variants were recorded:
| Sub-Brand Name | Product Types Observed | Stalls |
|---|---|---|
| HUNTRX | Hoodies, t-shirts, pants, blind boxes, stickers | FTG-01, FTG-02, DND-09, EHC-04 |
| HUNTRIX | T-shirts, pyjama tops, tote bags, notebooks, backpacks | FTG-01, FTG-02, FTG-05, EHC-04 |
| SAJA BOYS | Individual fashion dolls (male KDH characters) | FTG-01, FTG-02 |
| Fashion Happy Doll | 3-doll blister/window box sets | FTG-01, FTG-05, DND-09 |
| Fashion Girls | Individual doll boxes | EHC-02 |
| MONTIMA | Pyjama top (character name or sub-brand — unclear) | EHC-04 |
| Dulcet Music | Individual fashion doll with instrument | FTG-06 |
| Kingsley | T-shirt label (combined with HUNTRIX branding) | FTG-02 |
The HUNTRX/HUNTRIX cluster appears to reference the officially licensed Kmart HUNTR/X sub-brand, which carries Netflix authorisation. Products using this name may benefit from visual proximity to the licensed product while avoiding explicit use of the KDH trademark. The variant spellings (HUNTRX, HUNTRIX, HUNTRIX+Kingsley) across different operators and print runs suggest either multiple upstream suppliers or variation across print runs. The extension of this pattern to male characters (SAJA BOYS) suggests the variant naming approach extends across the full KDH character roster.
Three stalls were observed operating with purpose-built, dedicated KDH merchandise infrastructure — a level of investment inconsistent with opportunistic retail:
Multiple packaging and product markers indicate the product pool observed across this network originates from an internationally distributed supply chain, with distribution into Australian retail outside official channels:
Narre Warren · Super-Regional · Scentre Group · ~400,000 monthly visitors
Audit date: 10 April 2026 · 6 stalls observed · 43 findings · 43 evidence photos
Westfield Fountain Gate is the most heavily affected centre in the survey network, accounting for 73% of all findings. KDH-related products were observed across all four quadrants of the centre's two trading levels, operated by at least four distinct entities. The centre's high foot traffic (~400,000 monthly visitors), anchor tenancy mix including Kmart, Target, and Big W, and casualised mall leasing model create conditions consistent with a high volume of unlicensed merchandise activity across both casual and permanent retail channels.
Westfield FTG, Level 1, opposite Betty's Burgers · Casual mall licence · Sky Gifts Pty Ltd (ABN 95 683 900 656)
Sky Gifts (FTG-01) presents as a near-dedicated KDH unlicensed merchandise operation. The stall occupies a casual licence position in the main Fountain Gate corridor (Level 1, opposite Betty's Burgers) and features a branded 'K-POP DEMON HUNTERS — Available Now' standup display unit on the stall front. The product range is among the deepest in the survey network, spanning 11 distinct finding categories including Pop-style vinyl figures, fashion dolls, apparel, blind bags, stationery, water bottles, party supplies, electronics, and stickers.
Sub-brand variants are present: apparel at this stall is sold under the HUNTRX brand (hoodie, pants, t-shirt) and HUNTRIX brand (sticker display), with no Netflix or KDH official licence mark visible on any item. The six-language blind bag packaging (English/German/French/Spanish/Portuguese/Hungarian) at this stall is the clearest supply chain indicator in the dataset, consistent with product originating in a European distribution context before entering Australian retail. Markdown pricing — hoodie reduced from $35 to $20, galaxy pants reduced from $31 to $10 — suggests the stall has been operational with this inventory for an extended period. A KDH Bluetooth speaker and 'Magic Light Show' MP3 product were also observed, extending the range into electronics.
| Finding ID | Category | Product | Price | Obfusc. |
|---|---|---|---|---|
| FTG-01-001 | Toy / Figure | KDH 'Pop!' style vinyl figures #2255–#2259 (4 characters confirmed). Branded display unit reads 'K-POP DEMON HUNTERS — Available Now'. | $6.30–$10 | No |
| FTG-01-002 | Toy / Figure | 'Fashion Happy Doll' 3-doll blister pack — KDH characters, KDH artwork on lower panel. Multiple units stacked. | ~$10 | Yes |
| FTG-01-003 | Toy / Figure | 'SAJA BOYS' individual KDH male character dolls. Two variants (brown hair/guitar; teal hair/pink outfit). New sub-brand for male characters. | $10 | Yes |
| FTG-01-004 | Blind Bag | KDH blind bag foil packs. Six-language packaging: English, German, French, Spanish, Portuguese, Hungarian. KDH Bluetooth speaker also present. | $5 / 3 for $10 | No |
| FTG-01-005 | Stationery / Accessory | KDH mystery blind boxes; KDH 'Magic Light Show' MP3; KDH tumbler $10; KDH sticker cards 92PCS $5; KDH hair combs $10 / 2 for $15. | Various | No |
| FTG-01-006 | Water Bottle | KDH character water bottles — two designs (male cast group; character artwork). $10 special / 2 for $15. | $10 | No |
| FTG-01-007 | Stationery / Accessory | KDH sticker display with Chinese text (双层烫金立体贴). KDH hair combs $10 / 2 for $15. KDH 92PCS sticker sets. Huntrix branding visible. | $5 | Yes |
| FTG-01-008 | Blind Box | 'HUNTRIX' branded blind boxes — purple, KDH chibi characters, 12-unit display. Third spelling variant of Huntrx sub-brand. | $5 | Yes |
| FTG-01-009 | Apparel / Hoodie | HUNTRX black hoodie (Was $35, Now $20). KDH all-over print galaxy pants (Was $31, Now $10). Displayed in Westfield main corridor. | $20 / $10 | Yes |
| FTG-01-010 | Apparel / T-shirt | HUNTRX red t-shirt — 3 KDH characters in star/burst design. $10. Clothing rack in Westfield corridor. | $10 | Yes |
| FTG-01-012 | Party Supplies | KDH party supply set $20 (plates, cups, tablecloth, banner, cake toppers, balloons, spirals). KDH poster prints $25. | $20 | No |
Westfield FTG, Level 1 · Casual mall licence · Sky Gifts Pty Ltd (ABN 95 683 900 656) — same legal entity as FTG-01
Sky Gifts 2 operates as a second stall under the same legal entity as FTG-01, holding a separate casual mall licence position on Level 1 of Westfield Fountain Gate. The stall carries a partially overlapping KDH range, including the full 6-character KDH Pop figure set (confirmed: #2255–#2260), SAJA BOYS individual dolls, Huntrix stationery, and KDH apparel. The STIT BOYS packaging variant (an observed label reading 'STIT BOYS,' visually resembling the 'SAJA BOYS' branding) on some packaging at FTG-02 suggests the operator has sourced from multiple print runs of the same upstream product. Markdown pricing (lunch boxes Was $25 / Now $15; water bottles Was $25 / Now $15) mirrors the clearance pattern at FTG-01.
| Finding ID | Category | Product | Price | Obfusc. |
|---|---|---|---|---|
| FTG-02-002 | Toy / Figure | KDH Pop figure full set — 6 characters confirmed (#2255–#2260). STIT BOYS misprint variant on some boxes. KDH 3-doll window box, SAJA BOYS male doll, KDH Bluetooth speaker/mic. | $8 | Yes |
| FTG-02-003 | Stationery / Accessory | Huntrix notebooks (pink cover); Huntrix pencil/pen tin sets; KDH SPLEND MUSIC piano toy (NO.9254-2, CE mark, bilingual warnings); KDH party packs; lunch boxes Was $25 Now $15; water bottles Was $25 Now $15. | Various | Yes |
| FTG-02-004 | Apparel / T-shirt | KDH pink t-shirt — 'KPOP DEMON HUNTERS' + chibi character stack print. $10 (marked down — original price not recorded). Direct KDH branding (no Huntrx). Also: Huntrx light blue pants on rack. | $10 | No |
| FTG-02-005 | Apparel / T-shirt | 'HUNTRIX' + 'Kingsley' script t-shirt — 3 KDH characters + blue cat mascot. Was $20, Now $10. 'Kingsley' is a new sub-brand variant in the dataset. | $10 | Yes |
Westfield FTG, Level 2, opposite Build A Bear · Permanent retail store · Operator not identified
Lo Costa House & Party is a permanent retail store on Level 2 of Westfield Fountain Gate, and contains the most structured KDH merchandise display observed in the entire survey network. The store operates a dedicated KDH merchandise bay — a five-shelf permanent unit labelled 'AISLE 1' — containing the full KDH product range organised by type across the shelves. The investment in dedicated shelving infrastructure is inconsistent with opportunistic or casual stock placement. The KDH range appears to be an established component of the store's permanent retail offer.
Products documented include: a large HUNTRX boxed product ($19.99) on the top shelf; multiple KDH Pop multi-pack sets with character names printed on packaging (Magpie Bird / Zoey / Rumi / Mira / Derpy Tiger; Romance / Abby / Jine / Mystery / Baby); KDH 3-doll sets; 'IQ TOY SERIES' KDH Nintendo Switch-style game product; 'DONT MISS' blister packs; party packs; KDH mini figures in basket bins; and a KDH/Huntrx apparel rack adjacent to the aisle. Additionally, a $0.97 figure blister card (FTG-04-003) carrying the MADE IN CHINA / NO.1503 product code with bilingual English/Spanish warnings represents the lowest observed price point in the entire dataset and is indicative of high-volume, low-cost supply chain sourcing.
| Finding ID | Category | Product | Price | Obfusc. |
|---|---|---|---|---|
| FTG-04-001 | Accessories | KDH keychain — mini PVC female character figure + blue rubber strap tag 'K-POP DEMON HUNTERS'. On rotating keychain tower display. | Not recorded | No |
| FTG-04-003 | Toy / Figure | KDH figure strip blister — 6 PVC figures, 'COME AND TAME ME HOME QUICKLY' tagline. MADE IN CHINA NO.1503. CE mark. EN/ES bilingual warning. Lowest price point in dataset. | $0.97 | No |
| FTG-04-004 | Toy / Figure | Dedicated KDH merchandise aisle — 'AISLE 1'. Five-shelf bay: HUNTRX large box $19.99; Pop multi-packs (2 full sets); 3-doll sets; IQ TOY SERIES; DONT MISS blisters; party packs; mini figures; apparel rack. Full KDH range in permanent store. | Various | Yes |
(Finding FTG-04-002 excluded from table — insufficient product detail recorded at time of observation.)
Westfield FTG, Level 2, opposite Matchbox · Permanent tobacconist/newsagent · The Trustee for The Tobacco Station Group Unit Trust (ABN 11 746 942 142)
TSG Tobacco Station is a permanent tobacconist/newsagent on Level 2 of Westfield Fountain Gate. The presence of KDH merchandise in this retail context is notable: the operator has invested in a dedicated illuminated display cabinet for KDH collectibles, and manages the KDH range using a printed price menu listing products and prices. This operational infrastructure is consistent with the KDH offer being an established component of the store's retail model rather than casual placement.
Nine findings were recorded, spanning soft dolls, Pop-style figures, fashion dolls, t-shirts (three colourways confirmed: black, pink, lavender at $14.99), a hoodie ($19.99), Huntrix canvas tote ($14.99), Huntrix/Huntrx backpack with holographic logo, and blind boxes ($4.99 / 3 for $10). The blind box packaging carries 5 spelling errors — consistent with products sourced outside official channels. The Fashion Happy Doll 3-pack observed here represents the third confirmed location for this rebrand variant across the network (also at DND-02 and FTG-01).
| Finding ID | Category | Product | Price | Obfusc. |
|---|---|---|---|---|
| FTG-05-001 | Plush / Doll | KDH Mira soft doll ~30cm — white/blue outfit, painted eyes, purple hair. Illuminated cabinet display. | Not recorded | No |
| FTG-05-002 | Toy / Figure | KDH Pop figure #MIRA — 'KPOP DEMONHUNTERS' box. Standard Pop format. | Not recorded | No |
| FTG-05-003 | Toy / Figure | 'Fashion Happy Doll' 3-pack — KDH characters. Third confirmed location for this rebrand. | $10 | Yes |
| FTG-05-004 | Apparel / T-shirt | KDH full cast t-shirt — black colourway, $14.99 per printed price menu. | $14.99 | No |
| FTG-05-005 | Apparel / T-shirt | KDH full cast t-shirt — pink colourway. Multiple colourways confirmed (black, pink, lavender). | $14.99 | No |
| FTG-05-006 | Apparel / Hoodie | KDH hoodie — $19.99 per printed price menu. | $19.99 | No |
| FTG-05-007 | Bag | Huntrix canvas tote — 'HUNTRIX' text, KDH female characters collage. $14.99. | $14.99 | Yes |
| FTG-05-008 | Bag | Huntrix/Huntrx pink backpack — full cast group shot + HUNTRX holographic logo on front pocket. Matching pencil case. | Not recorded | Yes |
| FTG-05-009 | Blind Box | KDH Blind Box Series — $4.99 / 3 for $10. 12-unit display. 5 spelling errors on packaging. 'K-POP DEMON HUNTERS' branded header. | $4.99 | No |
Westfield FTG, Level 2 · Permanent retail store · Operator not identified
The $2 Shop on Level 2 carries ten distinct KDH findings, the second-highest finding count at Fountain Gate. Notable supply chain intelligence at this stall: a KDH doll (FTG-06-003) carries a Gulf Conformity Mark (G-mark) with Arabic-language packaging — a product certified for the Gulf Cooperation Council retail market (UAE, Saudi Arabia, Kuwait) that appears to have entered Australian retail outside its intended distribution channel. A KDH Pop figure (FTG-06-004) carries bilingual English/French text ('VINYL FIGURE / FIGURINE EN VINYLE'), consistent with a North American or Canadian market distribution chain. Apparel at this stall uses Chinese children's sizing (size 130 = 130cm height; size 160 = 160cm height), consistent with Chinese-market sizing not intended for Australian retail. The 'Come and Tame Me Home Quickly' tagline observed on multiple products across the network appears to originate from a direct Chinese-to-English machine translation, consistent with Chinese manufacture.
| Finding ID | Category | Product | Price | Obfusc. |
|---|---|---|---|---|
| FTG-06-001 | Apparel / T-shirt | KDH t-shirt white — full cast artwork, no brand text. Chinese sizing 130 (130cm height). No licensing mark. | Not recorded | No |
| FTG-06-002 | Apparel / T-shirt | KDH t-shirt black — same full cast artwork. Chinese sizing 160. | Not recorded | No |
| FTG-06-003 | Toy / Figure | KDH individual doll — dark-haired female, window box 3+. Gulf Conformity Mark (G-mark), Arabic multilingual packaging. MADE IN CHINA. | $10 | No |
| FTG-06-004 | Toy / Figure | KDH Pop #2256 ZOEY — 'KPOP DEMONHUNTERS' box. 'VINYL FIGURE / FIGURINE EN VINYLE' bilingual (EN/FR). $8. | $8 | No |
| FTG-06-005 | Toy / Figure | KDH Pop #2255 ROMANCE — pink hair. 3 units on display. | $8 | No |
| FTG-06-006 | Toy / Figure | KDH 'Come and Tame Me Home Quickly' 24PCS multi-figure set — full cast, tall box. Two units. | Not recorded | No |
| FTG-06-007 | Toy / Figure | 'Dulcet Music' single doll — dark hair female, instrument. Window box. New sub-brand name in dataset. | $10 | Yes |
| FTG-06-008 | Stationery / Accessory | KDH 'House' tin set — 'KPOP DEMON HUNTERS' display header. Coloured house-shaped tins (pink, green, blue, purple). | Not recorded | No |
| FTG-06-009 | Stationery / Accessory | KDH branded round tins — stacked display, character artwork on lids. | Not recorded | No |
| FTG-06-010 | Blind Box | KDH mystery blind boxes — pink/purple 'KPOP DEMON HUNTERS' boxes, 12PCS display, 'OPEN WITH SURPRISE'. | Not recorded | No |
Westfield FTG, Level 1 · Permanent store · Operator not identified
Lo Costa Minimart carries six KDH findings, including a floor dump display bin of KDH rectangular boxes at $3.99 (one of the lowest price points in the dataset), two KDH Pop multi-pack sets (5-character sets carrying the full cast names on packaging), and — notably — the first KDH-branded headwear observed in the entire survey: KDH baseball caps at $9.99, including a 'Derpy Tiger' character cap. The introduction of headwear as a product category, alongside the floor dump display format, is consistent with diversified inventory at clearance price points.
| Finding ID | Category | Product | Price | Obfusc. |
|---|---|---|---|---|
| FTG-07-001 | Blind Box/Figure | KDH floor dump display bin — 10+ units, purple/pink boxes, full cast artwork. 'SPECIAL PRICE FROM $3.99'. | $3.99 | No |
| FTG-07-002 | Blind Box | KDH blind box cube display — $3.99, purple cubes, star/sparkle motif, 12PCS display header. | $3.99 | No |
| FTG-07-003 | Toy / Figure | KDH Pop multi-pack set 1 — 'MAGPIE BIRD / ZOEY / RUMI / MIRA / DERPY TIGER'. 5-pack. | Not recorded | No |
| FTG-07-004 | Toy / Figure | KDH Pop multi-pack set 2 — 'ROMANCE / ABBY / JINE / MYSTERY / BABY'. 5-pack. | Not recorded | No |
| FTG-07-005 | Headwear | KDH baseball caps — pink/red, female trio artwork (Mira/Rumi/Lyontnis). 'KPOP DEMON HUNTERS' on brim. First KDH headwear in dataset. | $9.99 | No |
| FTG-07-006 | Headwear | KDH 'Derpy Tiger' mascot cap — blue fabric, KDH blue tiger/cat mascot. 'K-POP DEMON HUNTERS' on brim. | $9.99 | No |
Dandenong · Regional · Dandenong Square Pty Ltd · ~200,000 monthly visitors
Audit date: 10 April 2026 · 3 stalls observed · 6 findings · 6 evidence photos
Dandenong Square presented three stalls with KDH findings across Level 3 (casual pop-up zone) and Level 2 (permanent tenancy). The Level 3 environment hosts a casual mall pop-up area where DND-01 and DND-02 were observed at the time of the survey. DND-09 (Supamart) on Level 2 is the critical stall, operating as a permanent store immediately adjacent to Kmart.
Dandenong Square, Level 2, adjacent to Kmart · Permanent store · Operator not identified
Supamart is a permanent Level 2 store operating immediately adjacent to Kmart at Dandenong Square. This location is commercially significant: the store's proximity to the licensed Kmart KDH range creates direct consumer exposure to both products in the same shopping decision context. The HUNTRX sub-brand is active at this stall, with a $6 HUNTRX t-shirt carrying individually named KDH characters (Mira, Lyontnis, Rumi, Zuey in chibi/cartoon art style) marketed under the 'Kids Clothes 50% OFF NOW' promotional sign — the 'discount' framing compounding the proximity to the $20+ licensed Kmart product.
The Fashion Happy Doll 3-pack at DND-09 (finding DND-09-004) carries a Belgian-registered EAN barcode prefix (540) with bilingual English/French packaging and a European distribution warning, representing the clearest supply chain diversion indicator at this centre. The product is simultaneously confirmed at FTG-01 and FTG-05, making it the most geographically distributed sub-brand variant in the network. KDH blind bags at this stall are displayed alongside Italian BrainRot, Five Nights at Freddy's, and Pokémon blind bags — confirming a multi-brand unlicensed merchandise operation.
| Finding ID | Category | Product | Price | Obfusc. |
|---|---|---|---|---|
| DND-09-001 | Blind Bag | KDH blind bags — $2.50 each / 5 for $10. 10+ unit display box. Same shelf: Italian BrainRot, Five Nights at Freddy's, Pokémon. No licensing mark. | $2.50 | No |
| DND-09-003 | Apparel / T-shirt | HUNTRX black t-shirt — 'HUNTRX' large pink metallic text. Characters named: MIRA, LYONTNIS, RUMI, ZUEY. 'Kids Clothes 50% OFF NOW $6 ea' sign. | $6 | Yes |
| DND-09-004 | Toy / Figure | 'FASHION HAPPY DOLL' 3-doll set — KDH characters on packaging. Belgian EAN prefix 540, EN/FR bilingual, European distribution chain. Product NO.JZ393. | Not recorded | Yes |
Two casual pop-up stalls were observed on Level 3 of Dandenong Square. Neither operator was identified. DND-01 (CTC Dandenong) carries a KDH lunch box ($13) — the same product category and format observed at SVSC-01, indicating the product circulates broadly across the supply network. DND-02 (Unnamed pop-up) presents a multi-brand unlicensed merchandise operation, with KDH product displayed alongside Hello Kitty, Spider-Man, and Bluey items on the same shelf. The KDH bubble/water gun toy at DND-02 carries product NO.331-2 and a barcode prefix of 331, consistent with French/Belgian EAN registration.
| Finding ID | Stall | Category | Product | Price |
|---|---|---|---|---|
| DND-01-001 | CTC Dandenong | Lunch Box | KDH lunch box — purple plastic, clear clip-lock lid, character panel artwork, 'LUNCH BOX' embossed clasp. Factory wrap still on. 3+ units. | $13 |
| DND-02-003 | Unnamed pop-up | Toy / Figure | KDH 3-doll blister pack — 'K-POP DEMON HUNTERS' branding, 3 fashion dolls. Age 3+. No Netflix licensing mark. | $20 |
| DND-02-007 | Unnamed pop-up | Toy / Figure | KDH bubble/water gun — purple/blue box, 'KPOP DEMON HUNTERS', 'LET'S PLAY TOGETHER'. Product NO.331-2, barcode prefix 331. Multi-brand shelf (Hello Kitty, Spider-Man, Bluey). | Not recorded |
Endeavour Hills · Sub-Regional · Independent · ~120,000 monthly visitors
Audit date: 10 April 2026 · 2 stalls observed · 6 findings · 6 evidence photos
Endeavour Hills Shopping Centre, Level 1, adjacent to Commonwealth Bank · Permanent store · Operator not identified
Ana's Gift is a permanent store at Endeavour Hills Shopping Centre that carries the largest single-store KDH product range in the entire survey dataset. A full wall display is dedicated to KDH and related products, spanning mini figures/keychains, blind bags, individual character blister packs ('DONT MISS'), sticker sets, a 92PCS stationery set, water bottles, tumblers, full apparel, and HUNTRIX-branded stationery products. Products are displayed across a dedicated pink KDH shelf unit covering the full wall section of the store.
Sub-brand variants are present on apparel and stationery — products sold under HUNTRIX and Huntrx. A new sub-brand variant, 'MONTIMA', was observed on pyjama top packaging (EHC-04-011), which may represent an additional character name or a further sub-brand variant not previously recorded. The price inversion is documented here: the Huntrix pyjama top ($15) + KDH pants ($10) at a combined price of $25 exceeds the equivalent licensed Kmart KDH pyjama set ($20). This is the most commercially significant pricing anomaly in the dataset.
| Finding ID | Category | Product | Price | Obfusc. |
|---|---|---|---|---|
| EHC-04-001 | Stationery / Accessory | Wall display — range includes mini figures/keychains, blind bags, blister packs, sticker sets, 92PCS stationery set, water bottles/tumblers. Also: HUNTRX stationery notebook/bag. Medium confidence: full product detail not captured at time of observation. | $5 | Yes (Med.) |
| EHC-04-005 | Apparel / T-shirt | Huntrx pink t-shirt — 'HUNTRX' all-over print, Mira/Lyontnis/Rumi characters + cat/star motif. Size 10, $15. | $15 | Yes |
| EHC-04-006 | Apparel / Sleepwear | KDH character fleece/flannel pants — pink, KDH characters all-over print, star motifs. 'Pant $10'. First confirmed KDH-branded (not Huntrx) apparel in dataset. | $10 | No |
| EHC-04-008 | Stationery / Accessory | KDH wall display — Huntrix/HUNTRIX tote bag $10; KDH dolls $5; KDH Funko Pop-style figures $10 B1G1F; 'WE ARE THE FAMILY' merchandise; KDH notebooks; water bottles; blind bags. | $5–$10 | Yes |
| EHC-04-011 | Apparel / Sleepwear | PRICE INVERSION: Huntrix pyjama top $15 + KDH pants (EHC-04-006) $10 = $25 combined. Kmart licensed KDH pyjama set: $20. 'MONTIMA' text visible — new sub-brand or character name. | $15 | Yes |
Endeavour Hills Shopping Centre, Level 1 · Casual stall · Operator not identified
Better Home carries a wire rack display of KDH doll products: single-character boxes (pink packaging, ~$10–$20), a KDH 3-doll set in window box ($20.77), and 'FASHION GIRLS' branded boxes with KDH character aesthetic. 'MADE IN CHINA' is visible on the box lower-left. The Fashion Girls sub-brand label is a variant of Fashion Happy Doll/Fashion Girls observed at other network stalls. Operator details were not obtained at the time of the survey.
| Finding ID | Category | Product | Price |
|---|---|---|---|
| EHC-02-001 | Toy / Figure | KDH doll range — wire rack. Single-character boxes ~$10–$20; KDH 3-doll window box $20.77; 'FASHION GIRLS' branded boxes. MADE IN CHINA visible. Age 3+. | $10–$20.77 |
Springvale · Neighbourhood · Independent · ~60,000 monthly visitors
Audit date: 10 April 2026 · 1 stall observed · 4 findings · 5 evidence photos
Springvale Shopping Centre, Level 1 · Permanent store · Domiso Pty Ltd (ABN 22 633 453 906)
Domiso is a permanent store at Springvale Shopping Centre, operated by Domiso Pty Ltd — the only stall in the network outside of FTG-01, FTG-02, and FTG-05 for which a full legal entity and contact details are on record. The operator's contact details were obtained and are recorded in the intelligence database.
The KDH findings at SVSC-01 are notable for their supply chain traceability. Three variants of a KDH A5 spiral-bound notebook ($2.99 each) carry distinct cover artwork (action cover; group/casual cover; dark/dramatic cover) — confirming three different print runs from the same upstream source. All three carry the same traceable SKU: A5XQ41-6601-4 and barcode 6 988987 850280 (prefix 698 — China-registered EAN). This SKU and barcode combination provides an identifiable product reference for supply chain investigation. A KDH plastic lunch box or food container was also recorded, consistent with the product category observed at DND-01, confirming the lunch box product circulates broadly across the supply network.
| Finding ID | Category | Product | Price | Obfusc. |
|---|---|---|---|---|
| SVSC-01-001 | Lunch Box | KDH lunch box — plastic, purple clip-lock lid, 'K-POP DEMON HUNTERS' insert, 3-character artwork. Factory wrap on. | Not recorded | No |
| SVSC-01-003 | Stationery | KDH A5 spiral notebook — action cover (3 female characters, gold foil). $2.99. In plastic sleeve. SKU A5XQ41-6601-4. Barcode 6 988987 850280 (prefix 698 — China EAN). | $2.99 | No |
| SVSC-01-004 | Stationery | KDH A5 spiral notebook — group/casual cover (full cast incl. male characters, pink/purple tones). $2.99. Same SKU + barcode prefix 698. | $2.99 | No |
| SVSC-01-005 | Stationery | KDH A5 spiral notebook — dark/dramatic cover (single character face, sword element, gold foil). $2.99. Third distinct cover design. Same SKU + barcode prefix 698. | $2.99 | No |
The following observations are offered as commercial and operational considerations for Merchantwise Group and Netflix compliance. They do not constitute legal advice. Any enforcement or engagement action should be preceded by advice from qualified IP counsel.
| Operator / Stall | ABN | Basis for Priority |
|---|---|---|
| Sky Gifts Pty Ltd (FTG-01 & FTG-02) | 95 683 900 656 | Legal entity confirmed; operating two stall licences simultaneously; 14 findings; dedicated KDH display; sub-brand variants active; extended operation indicated by markdown pricing. |
| TSG Group Unit Trust (FTG-05) | 11 746 942 142 | Legal entity confirmed; permanent Westfield tenancy; illuminated cabinet display + printed price menu = established KDH merchandise offer; 9 findings across 11 product lines. |
| Domiso Pty Ltd (SVSC-01) | 22 633 453 906 | Legal entity confirmed; contact details on record (domisoptyltd@gmail.com / 0452 660 319); traceable product SKU (A5XQ41-6601-4) may assist supply chain enquiry. If Domiso operates additional Melbourne locations, further survey may be warranted. |
| Lo Costa House & Party (FTG-04) | Not identified | Permanent Westfield store with dedicated 5-shelf KDH aisle ('AISLE 1'). Most structured single-store KDH display in the network. Operator identity requires further verification. |
| Supamart (DND-09) | Not identified | Permanent store adjacent to Kmart; Huntrx sub-brand variant active; European supply chain markers (Belgium EAN prefix 540). Operator identity requires further verification. |
| Ana's Gift (EHC-04) | Not identified | Largest single-store KDH range in dataset; price inversion observed; Huntrix/HUNTRIX sub-brand variants active; dedicated wall display. Operator identity requires further verification. |
Where relevant, Westfield Fountain Gate (Scentre Group) and Dandenong Square management may be appropriate recipients of a formal notification of observed IP risk activity within their centre. Casual mall licence operators at Westfield (FTG-01, FTG-02) hold licences granted by Scentre Group; the centre management holds contractual mechanisms that may be relevant to any response. This is a commercial consideration for Merchantwise / Netflix and does not constitute a recommendation to take enforcement action.
Endeavour Hills Shopping Centre management may similarly be an appropriate notification recipient given the dedicated retail operation of Ana's Gift (EHC-04) — the stall with the largest single-store KDH product range in the dataset. Centre management holds contractual leasing mechanisms that may be relevant to any response.
This report reflects a single audit date of 10 April 2026. Given that seven of twelve stalls are permanent retail stores, a follow-up survey within 60–90 days would confirm whether the activity is ongoing, escalating, or has changed in response to any rights-holder activity. A refresh audit would also capture any additional stalls not observed in the initial survey and provide time-series data to support any legal proceedings.
All findings are preliminary field observations only. No forensic product authentication has been conducted. 'Elevated IP Risk' means observations appear inconsistent with official licensing indicia — not a confirmed legal determination. Qualified legal advice is required before enforcement action.
All photographs were captured by the field auditor during the survey conducted on 10 April 2026. Images are organised by stall and presented in sequence. Photographs are field observation records only and do not constitute forensic product authentication. Images labelled 'Environmental' were taken for environmental documentation purposes and do not correspond to a discrete finding record.
Finding and image identifiers in this appendix are preserved from the underlying field record. Numbering may appear non-sequential because this report reproduces only the K-Pop Demon Hunters subset of a broader multi-brand audit; gaps do not indicate missing evidence within the KDH scope.
All findings are preliminary field observations only. No forensic product authentication has been conducted. 'Elevated IP Risk' means observations appear inconsistent with official licensing indicia — not a confirmed legal determination. Qualified legal advice is required before enforcement action.
14 photographs · 11 finding records + 2 environmental images + 1 additional photograph · Risk: Critical

FTG-01-001 · Large K-POP DEMON HUNTERS laminated gift/show bags displayed at the front of the stall, with adjacent purple boxed products and packaged party decorations.

FTG-01-002 · K-POP DEMON HUNTERS party-supply display box featuring banner, cups, plates and table-cover artwork, positioned behind front-row laminated bags and purple boxed products.

FTG-01-003 · Large blue K-POP DEMON HUNTERS character-print cushion displayed behind assorted boxed fashion dolls and purple boxed products.

FTG-01-004 · Assorted boxed fashion dolls and a three-doll set displayed beside stacks of flat-packed purple K-POP DEMON HUNTERS printed items.

FTG-01-005 · Close-up of K-POP DEMON HUNTERS three-doll boxed set with blue-, purple- and red-haired character variants in matching white stage outfits.

FTG-01-006 · Wider stall display showing boxed fashion dolls, blue character-print cushion, stacked flat-packed printed items, and assorted K-POP DEMON HUNTERS merchandise.

FTG-01-007 · Close-up of K-POP DEMON HUNTERS / HUNTRIX character-print stationery or sticker-pack packaging displayed on the counter.

FTG-01-008 · Stacked pink K-POP DEMON HUNTERS boxed products displayed on the counter beside character-print tumblers and adjacent merchandise.

FTG-01-009 · Front-row display of character-print drink bottles, including multiple K-POP DEMON HUNTERS / HUNTRIX designs.

FTG-01-010 · Mixed counter display of packaged accessories and novelty items in K-POP DEMON HUNTERS / HUNTRIX-themed packaging.

FTG-01-011 · General product overview showing boxed sticker or stationery packs, hanging accessories, and additional K-POP DEMON HUNTERS merchandise across the stall.

FTG-01-012 · Black HUNTRIX hoodie and purple character-print pants displayed on a hanging rack.

FTG-01-013 · Environmental context image — apparel rack positioned in the Westfield Fountain Gate Level 1 corridor displaying HUNTRIX-branded T-shirts.

FTG-01-014 · Environmental context image — stall approach view showing stacked purple HUNTRIX / K-POP DEMON HUNTERS boxed products in the Level 1 front display.
8 photographs · 4 finding records · Risk: High

FTG-02-001 · Wide stall overview showing an extensive K-POP DEMON HUNTERS / HUNTRIX merchandise display with branded counter banner, mixed apparel, dolls, drinkware, stationery and boxed items.

FTG-02-002 · Mid-range display of mixed K-POP DEMON HUNTERS / HUNTRIX merchandise including pink boxed products, purple blind-box style items, flat-packed accessories and drink tumblers.

FTG-02-003 · Close-up of countertop merchandise including character-print drink bottles and tumblers, toy accessory sets, boxed dolls, stationery items and printed sticker or card sheets.

FTG-02-004 · Close-up display of boxed fashion dolls and character sticker or card sheets within the Sky Gifts 2 K-POP DEMON HUNTERS range.

FTG-02-005 · Close-up of two male character dolls in tall rectangular boxes, with adjacent K-POP DEMON HUNTERS boxed merchandise and smaller figure boxes.

FTG-02-006 · Apparel display featuring a hot pink K-POP DEMON HUNTERS T-shirt with adjacent pink shirts, HUNTRIX-print pants and neighbouring garments.

FTG-02-007 · Environmental context image — Sky Gifts 2 apparel section showing K-POP DEMON HUNTERS T-shirts and HUNTRIX-print pants in the Level 1 corridor position.

FTG-02-008 · Close-up of a light pink HUNTRIX-branded T-shirt featuring K-POP DEMON HUNTERS character artwork, Sky Gifts 2 stall, Level 1.
3 photographs · 3 finding records · Risk: Critical

FTG-04-001 · Dedicated K-POP DEMON HUNTERS merchandise shelving within Lo Costa House & Party, showing mixed boxed dolls, blind-box style items, stationery or accessories, and flat-packed printed merchandise.

FTG-04-002 · Side view of a tall pink K-POP DEMON HUNTERS character-branded boxed product displayed within the merchandise bay.

FTG-04-003 · Close-up of a tall pink K-POP DEMON HUNTERS character-branded boxed product, with adjacent purple boxed items and stacked flat-packed merchandise on the shelf.
11 photographs · 9 finding records + 2 environmental images · Risk: Critical

FTG-05-001 · Illuminated in-store display cabinet containing mixed novelty merchandise, including K-POP DEMON HUNTERS boxed products and printed character items.

FTG-05-002 · Black K-POP DEMON HUNTERS printed T-shirt displayed on an apparel rack.

FTG-05-003 · Apparel rack displaying black and pink K-POP DEMON HUNTERS / HUNTRIX printed T-shirts.

FTG-05-004 · Mixed accessory and apparel display including a pink zip pouch or belt bag, white character-print canvas tote, and adjacent printed T-shirts.

FTG-05-005 · Pink HUNTRIX-branded backpack with matching small accessory pouch displayed beside the counter fixture.

FTG-05-006 · Handheld K-POP DEMON HUNTERS blind-box style item shown in front of a stacked boxed-merchandise display.

FTG-05-007 · Close-up of side-panel packaging for a K-POP DEMON HUNTERS / HUNTRIX blind-box style product with printed character artwork.

FTG-05-008 · Black and white T-shirts featuring square character-print artwork displayed together on a clothing rack.

FTG-05-009 · Close-up of a black T-shirt with square K-POP DEMON HUNTERS character-print graphic.

FTG-05-010 · Handheld tall rectangular K-POP DEMON HUNTERS character-branded boxed product displayed among other novelty merchandise.

FTG-05-011 · Environmental context image — shelf display showing K-POP DEMON HUNTERS branded caps beside other character merchandise.
2 representative photographs (partial photographic coverage) · 10 findings recorded · Risk: High

FTG-06-001 · Mixed countertop display including K-POP DEMON HUNTERS boxed dolls or figure products, Pop-style character boxes, and adjacent novelty merchandise.

FTG-06-002 · Mixed display tray containing K-POP DEMON HUNTERS branded boxed items and assorted small novelty products, including house-shaped plastic items and mini cylindrical toys.
4 evidence photographs · 6 findings recorded · Risk: High

FTG-07-001 · Floor dump-bin display of K-POP DEMON HUNTERS boxed merchandise in pink and purple display trays with a yellow promotional price sign.

FTG-07-002 · Close-up display of mixed K-POP DEMON HUNTERS merchandise, including pink counter-display boxes, purple boxed items and adjacent novelty products.

FTG-07-003 · Shelving-bay overview showing K-POP DEMON HUNTERS boxed dolls or figure sets, smaller boxed items and flat-packed printed merchandise.

FTG-07-004 · Close-up of a blue K-POP DEMON HUNTERS branded cap on shelf display, with adjacent character caps and novelty merchandise.
1 photograph · 1 finding record · Risk: High

DND-01-001 · Purple K-POP DEMON HUNTERS plastic lunch box or food container displayed on a shelf among other novelty merchandise, priced at $13.
1 photograph · 1 finding record · Risk: High

DND-02-001 · K-POP DEMON HUNTERS three-doll boxed set displayed on a pop-up merchandise shelf.
4 photographs · 3 finding records + 1 context image · Risk: Critical

DND-09-001 · K-POP DEMON HUNTERS blind-bag display box on a shelf, priced at 5 for $10.

DND-09-002 · Black HUNTRIX printed T-shirt displayed on a clothing rack.

DND-09-003 · K-POP DEMON HUNTERS three-doll boxed set displayed on a shelf among other novelty merchandise.

DND-09-004 · Close-up of the front of a K-POP DEMON HUNTERS fashion-doll box showing three-character artwork.
1 photograph · 1 finding record · Risk: High

EHC-02-001 · KDH doll range, wire rack display
5 photographs · 5 finding records · Risk: Critical

EHC-04-001 · Environmental context image — apparel rack display in the centre corridor showing a pink HUNTRIX pyjama top and pink character-print pyjama pants.

EHC-04-002 · Close-up of a pink HUNTRIX pyjama top, priced at $15.

EHC-04-003 · Close-up of pink character-print pyjama pants, priced at $10.

EHC-04-004 · Wide merchandise display showing mixed K-POP DEMON HUNTERS / HUNTRIX items including boxed dolls, drink bottles, blind-box style products, stationery or accessories, and small novelty items.

EHC-04-005 · Close-up of mixed K-POP DEMON HUNTERS / HUNTRIX accessories and small packaged novelty items in a display bin, with promotional signage reading "$5 each or any 3 for $10."
5 photographs · 4 finding records · Risk: High

SVSC-01-001 · Purple K-POP DEMON HUNTERS plastic lunch box or food container displayed on a shelf beside other novelty lunch containers.

SVSC-01-002 · Close-up of a K-POP DEMON HUNTERS spiral notebook with character-print cover, priced at $2.99.

SVSC-01-003 · Stack of K-POP DEMON HUNTERS spiral notebooks with multiple character-art cover variants displayed on a shelf.

SVSC-01-004 · Blue-cover K-POP DEMON HUNTERS spiral notebook featuring two printed character-group image panels, priced at $2.99.

SVSC-01-005 · Close-up of a K-POP DEMON HUNTERS spiral notebook with purple character-face cover, priced at $2.99.
All findings are preliminary field observations only. No forensic product authentication has been conducted. 'Elevated IP Risk' means observations appear inconsistent with official licensing indicia — not a confirmed legal determination. Qualified legal advice is required before enforcement action.